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MOHAIR SOUTH AFRICA TEAMS UP WITH LIDEWIJ EDELKOORT TO FORECAST THE FUTURE OF MOHAIR YARN AT SPINEXPO® 2011 D.I.Y.Y. DO IT YOURSELF YOURSELF
creative trends for 2012-2013
 As part of an ongoing collaboration between Mohair South Africa and the international trend forecaster Lidewij Edelkoort, the creation of a special stand and seminars at this year’s SPINEXPO® sessions in New York and Shanghai will present an innovative look at craft as never seen before.
Lise Duclaux Tired by the lack of imagination in fashion, Edelkoort feels that consumers will take faith and pleasure in doing creative things themselves. In a wild expression of our collective creative instincts, people will rediscover the beauty of one-?of-?a-?kind creations made from yarn, fringe, crochet, patchwork, embroidery and hand-?knit pieces.
Knitting, braiding, fringing and pom-?pom-?making are now seen in all cultural spheres, from art to design to fashion to amateurs, and even in public space where guerilla knitters make lively temporary knit interventions.
Knitting collectives are springing up everywhere, empowered by the web and bringing people together in response to a human need for sharing experiences and stories while creating craft. Even a World Knitting Day has been proclaimed!
The D.I.Y. movement has indeed gained momentum, influencing more unique and personalized garments and accessories. Haberdashery stores and online retailers now specialize in large selections of amazing ingredients: only imagination needs to be added…
Edelkoort sees that fashion and design are experiencing a revival of highly-?creative textiles and knits, predicting that:
With a hint of surrealism and humor, the trends of the future will literally dig deep into ourselves for inspiration—the human body and the soul; the fibrous texture of tissue, the fuzzy follicles of hair, the string-like strands of veins and the bouncing qualities of flesh and skin all provide a starting point for new techniques and colors. Creating a fashion to mirror our own image, celebrating humankind.
Mohair is the fiber that can best create our spitting image; a versatile fiber that can translate all of these ideas and more, ranging from silk-?like furry yarns to entangled textured blends. It will be used as the fantasy yarn of choice to give volume and bring fun to the knit. It absorbs saturated color like no other, able to achieve the densest of flesh tones and the deepest bloody reds. Hyper brights will be added to such bodily harmonies, giving character to the mask of eccentricity and creative license to human ideas.
Edelkoort will present a 2012–13 trend and color forecast at the Mohair South Africa stand in:
New York July 18th – 20th, 2011
Metropolitan Pavilion & Altman Building Shanghai World Expo Exhibition & Convention Center 125 West 18th Street (6th?7th Avenues)
135 West 18th Street (6th?7th Avenues)
Shanghai
September 6th – 8th, 2011 south entrance: 1099 Guozhan Road north entrance: 850 Bocheng Road **
A special trend seminar with Emmanuelle Linard will take place in New York on July 20th and with Lidewij Edelkoort in Shanghai on September 6th. Entrance is free for all SPINEXPO® visitors.
Notes to Editors:
1. SPINEXPO® is organized by independent textile specialists, presenting a truly international high level trade fair for the field of fibers, yarns for knitting, circular knit and weaving (fabrics and upholstery), socks, laces, labels and technical textiles. The event takes place twice yearly in Shanghai, and once a year in New York, also covering creative machinery for knitwear and circular knits. It has been called “the only international creative offer for fibers, yarns knitwear and knitted fabrics”. This will be SPINEXPO®’s 3rd session in New York and its 18th in Shanghai and full details about the fair and its seminar program can be accessed on its website. spinexpo.com
2. Lidewij Edelkoort is arguably the world’s most famous trend forecaster, working in the fashion, textile and lifestyle industries. Her company Trend Union produces twice-?annual trend books for the creative industries, outlining which styles, colors and textiles will be important for the seasons to come. As one of TIME Magazine’s 25 Most Influential People in Fashion, Edelkoort champions textile design saying “It’s so important to take notice again of contemporary textile designers who are becoming endangered species”. Edelkoort recently curated Talking Textiles in Milan during 2011’s international furniture fair, as part of an ongoing commitment to promoting textile education and creativity. * Edelkoort’s trend seminar in Shanghai for SPINEXPO® is her eagerly-awaited first presentation in China and will give international visitors an early look at her latest trend forecasts. trendtablet.com edelkoort.com
3. Mohair South Africa was established to advance the entire mohair industry, realizing the responsibility that goes with being the most reliable and largest international source of quality mohair (South Africa currently produces 50% of the total world production). To achieve this objective, it is Mohair South Africa’s vision to seek international partnerships and alliances that will enhance the consumption of Cape mohair, and lead to sustainable demand and profitability for all role players—from producer to processor, buyer to manufacturer. Mohair South Africa believes that shared knowledge, a vigorous commitment to continuous improvement, progressive attitudes and financial discipline, are critical ingredients for the future success of the industry. Since 2009, it has called upon Lidewij Edelkoort to conduct special forecasts about mohair trends to inform, inspire and innovate the fiber in the fields of fashion and lifestyle. mohair.co.za
4. D.I.Y.Y. (Do It Yourself Yourself) has been developed especially for Mohair South Africa by Lidewij Edelkoort and styled by her creative director Sergio Machado. It includes the work of young designers, craftspeople and knitting collectives, including Edelkoort’s creative teams, Collectif France Tricot in Paris and Studio Chevalier-Masson from Belgium. On show, visitors will be able to see colors, textile samples and knitted objects of inspiration, choreographed into one stunning multi-?media exhibition. The D.I.Y.Y. trend seminar will be presented in New York by Emmanuelle Linard, director and partner of US-?based Edelkoort Inc., and in Shanghai by Lidewij Edelkoort. chevalier-masson.be edelkoortinc.com c-f-t.net/en 5. Press Images & Information can be accessed by contacting Eleanor Williams @ Liquidlingo:
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/ +27 21 424 1530, or by visiting trendtablet.com |
